Typography
Typography
Typography is a powerful tool. When used effectively, the right font commands attention, elicits emotion, and creates a tone of voice. This is why typography is such an essential component of a brand’s visual identity.
Typefaces we use
As with our logo, it is important to use our corporate typefaces - Lato and Open Sans - in a consistent manner, as this will reinforce the EPI-USE brand identity. In cases where Lato and Open Sans are not available, (in a PowerPoint for example) Calibri or Verdana may be used.
Marketing material and web
Digital, print and brand collateral
- Lato is a sans-serif typeface family that can be used for both print and digital designs. We use Lato for headlines and body copy in all our marketing material, with the exception of the website.
- Open Sans may be used for smaller headlines and subheadings but is primarily used for body copy on the website.
Word and presentation
Documents, RFx, sharing
Verdana is used in the Word and PowerPoint template as the primary font for both headings and text. Please follow the below guidelines when using this font in the respective templates.
Download Verdana Typeface overviewReference guide
In order to effectively communicate through written formats, it is essential to understand the hierarchy and proper use of typography. The following guidelines provide a comprehensive overview of the different typographic elements and how they can be utilised to enhance the visual appeal and readability of written materials.
By following these guidelines, you will be able to create visually engaging and professional-looking documents that effectively convey your message to the intended audience. Our templates will have the correct settings built in already, but we provide these tables here as a reference guide.
48px
57.6px
0
24pt
28.8pt
10
-
Primary
- Secondary
Our stance on accessibility
Improving the accessibility of our products is crucial to enhance usability for all users. By making our products more accessible, we can ensure that individuals with impaired vision, as well as those with other disabilities, can easily use and benefit from them. This not only promotes inclusivity but also expands our potential user base, allowing us to reach a wider audience and increase customer satisfaction.
Moreover, prioritising accessibility demonstrates our commitment to diversity and equal opportunities, which can help establish a positive brand image and foster customer loyalty. Therefore, investing in accessibility improvements is not only the right thing to do but also a strategic business decision that can have a significant impact on our overall success.
Charcoal Black is used with a 100% opacity for body copy and a 5% opacity for backgrounds.
Always here to help
Maintaining EPI-USE’s brand integrity across all marketing communications is crucial, and we are dedicated to supporting you in this endeavour.
