Logo
Logo
Our logo is the core component of the EPI-USE brand identity. It is the most visible and immediate representation of our company and must be used consistently in the approved forms. This section covers the correct usage of the logos.
The EPI-USE logo is the most instantly recognisable symbol of our brand worldwide. It represents a set of values that we apply to everything we create and communicate. It should never be used without the Registered Trademark symbol.
Primary logo
Clean logo
For the most part, using the clean logo is intuitive, but there are some important guidelines to follow to ensure proper use.
Download for digital Download for print
Framed logo
For the most part, using the framed logo is intuitive, but there are some important guidelines to follow to ensure proper use.
Download for digital Download for printMonotone
The EPI-USE logo can be used, as supplied, in the primary color palettes. Please avoid using inverted (white) versions of the logo where possible. Should you need to make use of a white version, you may make use of the primary or secondary color palette backgrounds. Please ensure that the logo is clear and visible at all times and avoid placing white versions of the logo on backgrounds that are too light or distracting, same as the Clean Logo.
Black
For the most part, using the framed logo is intuitive, but there are some important guidelines to follow to ensure proper use.
Download for digital Download for print
White
For the most part, using the framed logo is intuitive, but there are some important guidelines to follow to ensure proper use.
Download for digital Download for printLogo effects
The EPI-USE square logo is used without a drop shadow on all collateral except on lighter (grey and white) backgrounds. The drop shadow for the logo is customised and refined to be used on collateral to meet the brand requirements.
Logo with drop shadow
The EPI-USE square logo with a drop shadow is downloadable for your convenience. Always scale the logo proportionally and the drop shadow is not to be recreated under any circumstance.
Download for digital Download for printUsage guidelines for the logo
Padding
To ensure proper scaling, it is important to never place the logo too close to the edges of the design. Instead, use padding as indicated below.
Logo placement
Visibility
Make sure to place the logo on a lightly coloured background that provides enough contrast. Also, avoid using the clean version of the logo on a busy background.
Positioning
The logo can be positioned in the corners with the standard padding described above. However, if the logo is center aligned on a canvas, make sure to provide double the normal padding to ensure proper spacing.
Placement
The logo can be positioned in the top corners of a design, but not in the center or at the bottom.
Co-branding
The EPI-USE logo may be used in conjunction with other brands. When co-branding, please follow the steps below to ensure that both logos achieve maximum visibility while still maintaining brand integrity.
Ensure there is clear space around both logos using the spacing of the ‘E’ icon as a reference, to ensure consistency and make sure that both brands stand out.
Make all logos a similar height/scale.
Always here to help
Maintaining EPI-USE’s brand integrity across all marketing communications is crucial, and we are dedicated to supporting you in this endeavour.
