Brand Architecture
Brand Architecture
In our brand architecture, EPI-USE stands as the master brand—a beacon guiding the overarching identity and strategy.
The EPI-USE architectural model
Embracing a 'branded house' approach, EPI-USE unites its sub-brands — EPI-USE, EPI-USE Labs, and EPI-USE Global Services — under a singular, coherent brand narrative we put in front of partners, clients and prospects . This model represents a streamlined evolution from our previous structure, signifying a strategic refinement and simplification that strengthens our market presence.Under the EPI-USE umbrella, each sub-brand complements the others while reinforcing the collective value proposition.This architectural cleanup brings about a host of strategic benefits:
Clarity and cohesion
With a clear master brand and closely aligned sub-brands, we present a unified front that fosters recognition and recall. Partners, clients and prospects effortlessly understand the relationships within the family of services, reinforcing trust and confidence in our collective offerings.
Efficient marketing
A centralised brand strategy enables us to leverage the strength of EPI-USE's reputation across sub-brands, ensuring marketing efforts are more potent and cost-effective. Unified messaging amplifies our brand voice and increases impact.
Brand equity
As successes within one brand reflect positively on the others, the branded house approach allows us to build and consolidate brand equity more effectively. The collective achievements and innovations of EPI-USE, EPI-USE Labs and EPI-USE Global Services enrich the overall brand's value proposition.
Scalability
The brand architecture provides a foundation for future growth and expansion. New offerings or ventures can be seamlessly integrated into the structure, ensuring long-term scalability and adaptability.
By adhering to this disciplined brand architecture, we position EPI-USE for a future of sustained excellence, innovation and global influence, empowered by a clear, cohesive brand strategy that resonates in every market we touch.
EPI-USE falls under Group Elephant
A diverse ecosystem
At Group Elephant, the brand architecture embodies a 'house of brands' approach, where a diverse portfolio of companies, including the cornerstone brand EPI-USE, operate under the expansive canopy of our overarching entity. Each brand maintains its distinct identity, market position, and specialist expertise while being united by the visionary 'beyond corporate purpose' mission that distinguishes Group Elephant.
Group Elephant's inclusive ecosystem comprises a constellation of independent businesses, each with unique brand narratives and dedicated clientele. This multi-faceted structure allows for a rich tapestry of services, solutions, and social endeavours to coexist, fuelling innovation through autonomy while benefiting from the shared resources and collaborative synergies that the group structure provides.
Beyond a corporate purpose
EPI-USE, a prominent member of this assemblage, excels in ERP solutions and related services, while other brands within the group offer expertise in various domains, from technology consulting to conservation efforts. This breadth of brands allows Group Elephant to transcend traditional corporate boundaries, fostering an environment where commercial success and social impact are intertwined.
The 'beyond corporate purpose' philosophy is deeply ingrained in our DNA — it's the engine driving Group Elephant beyond the pursuit of profits to make a significant, positive difference in the world. Charitable initiatives and ecological conservation are pivotal to our business model, showcasing our commitment to not only thriving in the business landscape but also contributing meaningfully to the preservation of wildlife and communities.
Key benefits of our brand architecture include:
Specialisation and Agility
Each brand within Group Elephant maintains the agility to respond to its market with specialised knowledge and services, fostering innovation and a competitive edge.
Brand Diversity
Operating across different sectors with a house of brands allows Group Elephant to mitigate risks and capitalise on the growth opportunities specific to each brand without diluting the identity or focus of the others.
Social Impact
The autonomy of the brands enables Group Elephant to nimbly engage in various philanthropic and conservation activities, weaving social responsibility into the fabric of our business objectives.
Cross-Pollination of Expertise
While our brands stand independently, the intellectual and strategic resources pooled at the group level become a wellspring of collective wisdom, driving forward-thinking initiatives across all operations.
In sum, Group Elephant’s brand architecture is designed to be greater than the sum of its parts, with commercial enterprises operating alongside non-profit activities to carve out a progressive path that delivers on the promise of 'beyond corporate purpose' — a commitment to profit with purpose.
Always here to help
Maintaining EPI-USE’s brand integrity across all marketing communications is crucial, and we are dedicated to supporting you in this endeavour.
